Kids Kicking Cancer Launches Celebrity PSA Campaign and Free iPhone App

Reduce Stress While Empowering Kids Battling Cancer? Yep, There's an App for That
April 01 2011

NEW YORK, NY--(Marketwire - April 1, 2011) - Today the non-profit group Kids Kicking Cancer launched a public service campaign with the goal of empowering kids with cancer to share their stress- and pain-reducing techniques with the public. The campaign is centered around the the group's new "Breath Brake" -- a one-of-its-kind iPhone and BlackBerry app containing videos of the kids teaching techniques aimed at helping people to reduce stress in their everyday lives.
For 11 years, Kids Kicking Cancer has been using the teachings of martial arts to coach children with cancer or cancer-related illnesses. These children learn deep-breathing, relaxation and meditation skills that can help them through the pain of their illness. The martial arts they learn also gives them a sense of power, peace and purpose.

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