Save Darfur Coalition

We Are United To End Genocide

Save Darfur is a project of United to End Genocide, the largest activist organization in America dedicated to preventing and ending genocide and mass atrocities worldwide.

MDC worked with Save Darfur Coalition to produce a public service announcement aimed at raising awareness about the genocide in Darfur and encouraging others to get involved. MDC enlisted the help of Oscar-nominated Don Cheadle (the star of Hotel Rwanda) and Paul Rusesabagina (the real-life hero from Hotel Rwanda) to ask the world to join together and help prevent a future “Hotel Darfur”. Footage was generously donated by the United Nations High Commission for Refugees, Amnesty International and the International Crisis Group. MDC was able to secure the licensing rights to music from the Oscar-nominated film donated by the famed artist Wyclef Jean and the spot earned millions of hits in its first two weeks of release thanks to coverage from Access Hollywood and other cable TV outlets.

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