Advertising Week

MDC produced and moderated a panel event sponsored by Panasonic during Advertising Week. The event was held at the Paley Center for Media and titled: Exploring the Significance of Aid, Advocacy and Advertising and focused on the power of advertising as it relates to raising social awareness.

MDC invited special guest speakers Bill Wasserman (Save Darfur Coalition), John Prendergast (International Crisis Group and Enough Project), Tim Irwin (United Nations High Commissions for Refugees), Steve Ruhl (Amnesty International), Robin Raj (Citizen Agency), Dave Mitchell (GMMB Agency) and Mira Sorvino to appear on the panel which was moderated by MDC’s founder, Meagan Celeste.

The event highlighted the responsibility of various sponsors of the Olympic Games to recognize their inadvertent role in supporting genocide in the Sudan. The International Crisis Group highlighted the status of the humanitarian crisis in the region, while Save Darfur and GMMB presented strategy and creative behind their most recent domestic and international advertising campaigns.

MDC invited UNHCR to present their “Aid Darfur” campaign featuring Meryl Streep and Tony Bennett.

MDC invited Amnesty International and Citizen to present their musical collaboration called “Instant Karma: the Amnesty International Campaign to Save Darfur” which featured John Lennon covers performed by artists like U2, Green Day, Christina Aguilera, The Cure, R.E.M., Aerosmith, Snow Patrol, Matisyahu and Black Eyes Peas.

Actress/activist Mira Sorvino was on hand to discuss her involvement in the campaign to end suffering in Darfur and a powerful slideshow of footage and pictures compiled and donated by actress Mia Farrow was also shown during the event.